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Ideas Are Just the Beginning — We Deliver Results.
ABOUT US
Agency House of Mavven isn’t your average agency — it’s a dynamic powerhouse redefining how brands thrive and enter in the U.S. market. Specializing in business development, retail expansion, internationalization and brand coaching, we focus on transformative activations that position brands to scale and succeed in both retail and wholesale channels.
With decades of global expertise and deep insight into the U.S. consumer and retail landscape, House of Mavven empowers brands to translate their unique identity into market relevance — creating strategies that go beyond visibility to drive long-term growth and impact. From launching emerging designers to scaling established names, we design bold market approaches and immersive brand experiences that spark meaningful connections and lasting success.
Our trusted collaborations extend beyond brands — we proudly work alongside international governments and trade organizations, in Brazil (Sebrae and Texbrasil), Turkiye, Romania and Italy (Italian Trade Agency).
From forging high-level wholesale alliances with top U.S. retailers to curating bespoke brand activations, retail strategies, and digital alignments, every service is tailored to elevate brands and meet their long-term business goals. Known for strategic vision and hands-on execution, we blend market intelligence, storytelling, and retail innovation to deliver impactful, measurable results.
OUR MISSION
House of Mavven is on a mission to create moments of reflection, empower brands to scale, disrupt, and dominate their markets. We are the go-to team for brands ready to grow, whether through ongoing partnerships or high-impact, targeted projects.
With a holistic, sales-driven approach, we don’t just consult — we execute, build strategies that move the needle, blending brand awareness with actionable business development.
Every service is shaped by real-world expertise and best practices, designed to cut through market noise and deliver measurable results.
From market entry to full-scale expansion, we are the team that brands call when they’re serious about growth, visibility, and making a mark.
Redefining the way success stories are crafted, we blend dedication, innovation, and excellence to shape impactful narratives that stand the test of time.
Beyond consulting, House of Mavven becomes part of your brand’s journey—crafting strategies, forging connections, and driving growth to turn ambitions into lasting success.
House of Mavven goes beyond traditional consulting. We provide end-to-end strategic support covering sales, logistics, financial services, distribution channel expansion, and PR strategy equipping brands for sustainable and scalable growth in the highly competitive U.S. market.
Strategic partners, not just consultants, we don’t just act as service providers, we become strategic partners, fully immersed in each brand’s mission and committed to their long-term success.
Our team specializes in connecting brands to the international market with creativity, efficiency, and tangible results. Full support at every stage from pre-event preparation to post-event execution, House of Mavven offers comprehensive support from initial training to hands-on negotiation and sales follow-up, ensuring brands are equipped to seize every opportunity.
We believe that enduring brand success is forged through collaboration, and our team brings unparalleled expertise, innovation, and dedication to every endeavor.
Marcela Arruda
An executive with over 20 years of experience in the international market, holding senior leadership positions in renowned groups such as LVMH (Dior and Fendi), Burberry, and Diane von Fürstenberg.
She has proven expertise with more than 120 brands in strategic leadership, sales development, retail and wholesale activations, as well as market expansion in the U.S. and globally.
She operates with a focus on brand internationalization, sales execution, and executive coaching, bringing a 360-degree vision essential for competing in foreign markets.
Recognized for developing innovative and effective strategies, building collaborative teams, and achieving high-performance, sustainable results, Marcela works with governments of Turkey, Romania, Italy, and Brazil.
Raisa Oliveira
Over her 15 years as an executive in the fashion industry, Raisa has launched, managed, and grown several successful premium and contemporary brands, including Rebecca Taylor, BY FAR, Melissa, Mini Melissa, Sam Edelman, Kelsi Dagger, French Connection, and Pour La Victoire.
Having held leadership roles in startup organizations, Raisa has generated over $250MM in revenue; worked closely with private equity investors during acquisition events; and guided organizations through various transitions.
With a hands-on approach and a results-driven work ethic, she has led teams across operations, planning, customer service, sales management, and brand management, driving key advancements in general management roles.
Today, she continues to leverage her experience as a growth leader to help her partners meet the market’s evolving demands and strategically position their businesses for long-term growth.
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